Soulflower to expand its retail presence
The brand specializing in handicraft soaps plans to open 30 stores across India in the next 2 years.
Soulflower, a lifestyle brand which specializes in a wide range of spa and aromatherapy products has assigned a budget of Rs 25-30 crore for expanding their retail presence in the country. Soulflower is also looking forward to obtain a distribution partner who has a relevant experience in the FMCG space and a pan India network.
Speaking on the expansion plans, Amit Sarda, Managing Director, Soulflower said, "Planning is a key part of any successful procurement. Our endeavor is to implement the right strategy and approach that will help us build a stronger network of our venture. I am certain that the new acquisition will help us successfully attain the target that we have set for the company. We are hoping to mark our presence in all relevant retail outlets in the next two years.†Soulflower has its presence in over 140 modern retail format stores in India intends to mark its existence in close to 1500 retail outlets across India by 2015.
Soulflower
First Published : April 01, 2013 12:00 am