SUGAR Cosmetics unveils its third store in Mumbai

This is the brand’s sixth store launch during these pandemic times.

In line with its core mission of expanding distribution, SUGAR Cosmetics, the beauty brand, has launched its third store at the Oberoi Mall, Goregaon East, Mumbai on January 1st, 2021. This is the brand's sixth store launch during these pandemic times.

Speaking about the launch, Vineeta Singh, Co-founder & CEO, SUGAR Cosmetics said, “According to our research, almost 60% of SUGAR’s customers prefer to shop in brick-and-mortar outlets as they still crave that in-person interaction with a beauty advisor and the touch & feel experience that a store can provide. Keeping these factors in mind we launched our third brand-owned outlet in Mumbai and don’t plan to stop our on-ground expansion.”

With an approx. carpet area of under 350 sq ft. the store will house all the best picks in categories that cover Lips, Eyes, Face, Nails & Skin allowing customers to enjoy a plethora of 450+ beauty & makeup products. The store also has adequate visual merchandising, video screens and look books to aid customers to choose the right shade of makeup. All the retail staff also daily undergoes all the safety and hygiene guidelines issued by the government.

SUGAR Cosmetics, one of the fastest-growing beauty brands in the country, started off as a D2C brand that quickly ventured into offline trade. SUGAR grew from 1000+ retail outlets in 2019 to 2500+ outlets in over 130 cities as of today.