The Bear House grows offline presence with 15+ SIS at Shoppers Stop

By: Retail4Growth Bureau

Last updated : March 26, 2026 3:29 pm



With this rollout, The Bear House is now present in select Shoppers Stop stores across Bangalore, Pune, Hyderabad, Kolkata, Lucknow, Ahmedabad, and Jaipur. 


The Bear House, a contemporary menswear brand, is strengthening its offline retail presence with the expansion of its shop-in-shop (SIS) footprint across 15+ Shoppers Stop stores in key cities across India. With this rollout, The Bear House now commands a presence at select Shoppers Stop locations in Bangalore, Pune, Hyderabad, Kolkata, Lucknow, Ahmedabad, and Jaipur. This move reflects the brand’s dedication to meet customers where they live, work, and play, expanding its footprint into India’s most dynamic urban and emerging markets.

In December 2025, during an exclusive interaction with Retail4Growth the brand had shared that while it had its presence in 125–130 shop-in-shops across MBOs, it planned to expand to another 100 touchpoints soon.

The partnership with Shoppers Stop aligns with The Bear House’s larger omnichannel growth strategy, enabling customers to experience the brand’s product quality, craftsmanship, and design language in a tactile retail environment. The SIS formats are designed to offer a curated brand experience, showcasing The Bear House’s key categories, including shirts, polos, t-shirts, and smart-casual essentials that resonate with today’s style-conscious consumers.

“Expanding our presence through Shoppers Stop is a significant milestone in our retail journey, allowing us to bring the brand experience closer to customers across multiple cities. This partnership enables shoppers to engage with our craftsmanship and fabrics. It fits firsthand, while helping us strengthen our offline footprint and make our signature smart-casual aesthetic more accessible to a wider audience,” shared Harsh Somaiya and Tanvi Shah, Co-Founders of The Bear House.

The Bear House Shoppers Stop retail expansion omnichannel retail

First Published : March 26, 2026 1:37 pm