Last updated : September 24, 2026 7:18 am
Tringbox AI uses technology to musically enhance spaces, beyond fixed playlists and repetitive music.
Tringbox AI is looking to scale its presence across India, with founder Amandeep Singh Chawla saying the company has already onboarded 50+ premium chains across categories in the last six months and is now present in more than 30 cities across India. It is targeting expansion to 3,000 outlets by March 2027.
The Mumbai-based company uses AI to manage music in commercial spaces, including F&B spaces, cafes, restaurants, salons, gaming zones, etc. It allows brands to define their preferred vibe, genres and languages while the platform adapts music based on factors such as time, day, humidity, temperature and weather.
“Everyone needs music,” said Amandeep, adding that the company is receiving enquiries from cities including Kolkata, Pune, Satara, Nagpur, Jalandhar, Burdwan, and many other cities.
According to him, Tringbox AI has so far grown largely through organic channels. Amandeep also indicates that they are expanding into other retail categories.
Beyond playlist automation, Amandeep sees music as having a direct role in the in-store environment. “If they hear the same song repeating day and night, eventually they will remember what song will come after this song. And for their freshness, for their ability to be more active, I think music plays a vital role,” he said.
Tringbox operates on a subscription model and requires only basic internet connectivity, without additional hardware. Amandeep said the company's next focus is to strengthen its AI engineering capabilities and make the product self-serve, which would allow customers to subscribe to and use the platform with minimal assistance from a sales team.
He added, “We have already onboarded premium brands across multiple categories and, in several cases, replaced legacy in-store music providers while charging 5 to 7 times more. That gives us confidence that brands are willing to pay a premium when the product and experience genuinely deliver value. Our focus is not just on building world-class technology, but also on combining it with a strong human touch. Every client gets a dedicated relationship manager who acts as a single point of contact for everything related to music.”