Last updated : May 12, 2026 2:57 pm
Located in Jubilee Hills, the new boutique spans 237 sqm and houses eight prestigious brands, where each is presented in its own individually branded space to enhance its uniqueness, with boutique advisors on hand to offer expert guidance.
Art of Time recently announced the inauguration of its fourth TimeVallée boutique in India, marking its entry into Hyderabad. This new destination is brought to life by Art of Time, TimeVallée’s trusted retail partner in India, building on the existing network of three boutiques across key cities.
Located in the Jubilee Hills of Hyderabad, the street-facing boutique occupies a 237 sqm area and provides a differentiating and immersive experience. The clientele is welcomed by a striking entrance that blends authentic stone veneer with TimeVallée's distinctive design DNA. Inside, TimeVallée’s refined aesthetic shines through the iconic watchband‐inspired marquee and golden tubes set against warm champagne tones, merging heritage details with contemporary lines.
The boutique houses eight prestigious brands - Baume & Mercier, Cartier, Grand Seiko, Jaeger-LeCoultre, Panerai, Piaget, Roger Dubuis, and Tag Heuer. Each Maison is presented in an individually branded space that enhances its uniqueness, with boutique advisors on hand to offer visitors expert advice on the craftsmanship, history and distinctive features of each timepiece.
A VIP salon has also been designed to provide a private setting dedicated to personalised presentations for clients eager to learn more on product details. Clients can also enjoy an outdoor Time Café nestled within a charming garden, a welcoming and elegant area where conversations can continue.
“Following the inaugurations of Mumbai, Bengaluru, and Chennai, the establishment of a presence in Hyderabad is of particular significance,” said Hélène Maslin, Deputy Chief Executive Officer of TimeVallée. “It highlights our strong partnership with Art of Time and the pride we take in the success of our multi-brand retail concept in the highly demanding and advanced market of Hyderabad, a city renowned for its innovation and sophistication.”
Adding to this, Gaurav Bhatia, Co-founder & Director at Art of Time says, “Hyderabad has been on our radar for some time now. We’re seeing a clear shift in the market here with more informed clients, a deeper appreciation for craftsmanship, and a growing appetite for meaningful luxury. With this boutique, our focus has been to create an environment that feels personal and engaging, where clients can explore watchmaking in a way that goes beyond just retail.”
Bringing together renowned brands and passionate experts in a unique environment, the boutique invites both seasoned collectors and newcomers to experience the art of horology in a distinctly personal and inspiring way.
Founded in 2014, TimeVallée is a global multi-brand luxury watch retail concept. With headquarters in Switzerland, TimeVallée is operated by strategic partners in more than 50 boutiques all over the world. Art of Time is India’s foremost luxury watch retailer, with its presence in Ahmedabad, Bengaluru, Chennai, Hyderabad, Mumbai, Noida and Pune.