Last updated : February 23, 2018 7:27 pm
In-Store Asia 2018, Day 2 on 23rd February at Bombay Exhibition Centre, commenced with an interesting session by Sushmita Balasubramaniam, Practice Head Kantar Shopper Insights talking about “New Age Consumer Insights”.
While discussing on the topic of Consumer Insights Sushmita talked about the generational cohorts who are segments defined in terms of the generation they belong.
In this regard she discussed about the four generations, who are – Millennials, Emerging Silvers, Gen X and Gen Z. While talking on the various generations she mentions that how they behave differently according to their age and mind set and how it effects on their shopping behavior.