Unlimited, with a total 49 store count, opens its 4th store in Kerala at Kottayam.
“The UNLIMITED retail concept plays in the ‘value fashion’ segment in a competitive space with brands like Max, FBB, Reliance Trends, Westside, Pantaloons, and Globus etc. Also to note that in the some metro catchments / T2 / T3 markets the competition could be a strong local player or a traditional retailer like The Chennai Silks – which in a way is also a family fashion destination in that town or catchment. We house a mix of both domestic labels and international licensee brands. Our private labels are not traded in any other brick & mortar, although you could shop for the individual brands online on through channels like nnnow.com”, informed a source from the brand. Launched in August 2015, Unlimited today has around 49 outlets in cities and towns across the South, West, Mpcg and North regions of India.