By: Chanda Kumar
Last updated : January 23, 2019 7:42 pm
Urban Ladder mentioned that it would look at investing $10-15 million for its offline retail presence in the next 18 months. Talking about the bullish online furniture market, Ashish Goel mentioned the company is set to become the largest furniture and home decor brand, and with focus on offline retail presence Urban Ladder eyes a growth of 60% y-o-y.
“We will operate with a strong confluence of design and technology in our experience centres much like our websites. The key will be to leverage the cross-flow of our online and offline channels to create a fantastic retail experience,” said Ashish Goel, CEO & Founder, Urban Ladder. The experience centre will be distinctive on three fronts: cohesive catalogue experience, seamless buying process and inspiring visual merchandising.
At Urban Ladder stores, customers will have the complete experience of products through AR & VR gear technology by August. Speaking to the media during the launch, Urban Ladder founders mentioned that they would look at investing $10-15 million for its offline retail presence in the next 18 months. Talking about the bullish online furniture market, Ashish Goel mentioned the company is set to become the largest furniture and home decor brand, and with focus on offline retail presence Urban Ladder eyes a growth of 60% y-o-y.
Urban Ladder’s recent customer research revealed that 21% of customers didn't get the full sense of products online. data also suggests that 45% customers feel that experiencing the products offline validates the price points. The company plans to build multiple experience centres around the country, which will be the hub for new product ranges and collections.