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Urban Ladder unveils its first experience centre in Bangalore; to open 10 more by March 2018

By Chanda Kumar | Vjmedia Works | July 10, 2017

Urban Ladder mentioned that it would look at investing $10-15 million for its offline retail presence in the next 18 months. Talking about the bullish online furniture market, Ashish Goel mentioned the company is set to become the largest furniture and home decor brand, and with focus on offline retail presence Urban Ladder eyes a growth of 60% y-o-y.


India's popular online home furniture brand, Urban Ladder recently unveiled its first flagship experience store in Bangalore. Designed by Urban Ladder's in-house team and leading retail design firm Restore, the contemporary space is spread over 7,500 sq ft and over two levels. The store with its bright orange facade is now a landmark on 100 ft road in Domlur. Scaling up its omni-channel retail strategy, the company is planning to open 10 such experience centres by March 2018 and also expand its successful Sofa Lounge retail format, which is said to churn out 10 times the revenue of other stores in the same category.

“We will operate with a strong confluence of design and technology in our experience centres much like our websites. The key will be to leverage the cross-flow of our online and offline channels to create a fantastic retail experience,” said Ashish Goel, CEO & Founder, Urban Ladder. The experience centre will be distinctive on three fronts: cohesive catalogue experience, seamless buying process and inspiring visual merchandising.

At Urban Ladder stores, customers will have the complete experience of products through AR & VR gear technology by August. Speaking to the media during the launch, Urban Ladder founders mentioned that they would look at investing $10-15 million for its offline retail presence in the next 18 months. Talking about the bullish online furniture market, Ashish Goel mentioned the company is set to become the largest furniture and home decor brand, and with focus on offline retail presence Urban Ladder eyes a growth of 60% y-o-y.

Urban Ladder’s recent customer research revealed that 21% of customers didn't get the full sense of products online. data also suggests that 45% customers feel that experiencing the products offline validates the price points. The company plans to build multiple experience centres around the country, which will be the hub for new product ranges and collections.

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