Last updated : April 18, 2018 11:23 am
In addition to their smaller two stores in Pune and Chennai, omni-channel brand Vajor opens its first flagship store spanning across 1500 sq ft in Delhi. Designed by Glue Design, the store features omni-channel experience with the use of multiple digital screens and live customer access to the brand’s complete web offerings.
As unique feature, the store has dedicated Story Zones, that house mediums like video screen, mood boards and a selection of key products. Each Vajor store incorporates a www.vajor.com touch-screen where customers can actually take a virtual tour of the brand and make any and every form of transaction.
Ena Bansal - Head of Marketing, Vajor, commented, “Our stores are the experiential zones to lead all community based initiatives.
Rajinder Mattoo, Head of Retail, Vajor added, “While care has been taken to maintain the Indian essence of the brand, a lot of elements have been added to the collection to make it globally acceptable and in tune with modern fashion.”
Adding on the VM part of the store, Gita Sagolsem, Head Visual Merchandiser of the brand told Retail4growth, “The store design follows a concept of Modern Bohemian and we have tried to build it around strong omni-channel values and community building, which is another important philosophy of the brand. The temporary fixtures and VM props used in the store are upcycled and all other elements are sustainable to a large extent.”