L'Occitane en Provence unveils store at Mall of India, Noida
By Nabamita Chatterjee | Vjmedia Works | February 16, 2017
The store has been fabricated by Vista Retail as per the international design guidelines received from the Brand
L’occitane en Provence, the premium luxury beauty products brand from France recently opened their new store at DLF Mall of India at Noida. The 450 sq. ft. store has been fabricated by Vista Retail as per the international design guidelines received from the Brand
Simi Dewan, D.G.M., L’occitane India shares on the objective of this launch and the target audience, “We are already present in Delhi at Select City Walk and DLF Promenade and now our aim is to reach the NCR region. We have a great relationship with DLF and Mall of India, Noida is a perfect entry point and a seamless destination for our premium audience who we are looking at as our potential customers. The store has been done up according to our international design guidelines and Vista has followed the same perfectly and has done a great job. Starting from the fabrication, to cash points, and everything has been intricately taken care off by the brand. This being a corner store, our attention was focussed on the agenda that it should get desired visibility while people are approaching the area. It also has certain unique concepts like our bestsellers shelves where the products can be placed according to the ranks done in a very nice fashion.”
Hitesh Sharma, Director, Vista Retail Pvt. Ltd. shares, “We have done four retail projects with the brand so far and one more is also coming soon. In terms of executing the project, the deadline and the hanging display was a big challenge for us but the rest was smooth, as design from the brand came from Hongkong. The brand wanted to have an overall look which will matchup to their international standards and design parametres”.
In India so far the brand is present at Delhi, Mumbai, Calcutta, Pune, Bangalore, Chandigarh, Hyderabad with 12 stores. The brand is further looking at new openings in optimal locations.