Looks launches Looks Neo with first store opening in Noida

Looks, a known name in premium beauty and grooming, has announced the launch of Looks Neo, a fresh, youth-focused extension of the brand created specifically for Gen Z. The first outlet has opened in Greater Noida and introduces a new identity that is bold, clean and digital-first.

“Looks Neo represents our vision for the future- a space built for young India, where quality meets accessibility and individuality is celebrated,” shared Sabhya Dutta, Managing Director of Looks shared. “We created Neo to resonate with Gen Z’s rhythm, their aesthetic sense and their belief in everyday self-care, while staying true to the trust and expertise synonymous with Looks Salon.”

The brand now aims to scale Neo across key metros and youth-driven markets over the next few years, strengthening the overall Looks ambience & architecture by welcoming a younger audience while allowing the flagship brand to maintain its premium positioning.