L'Oreal Professionnel showcases immersive beauty tech

Brand L'Oréal Professionnel recently unveiled its ‘BrandVerse’ in the heart of Delhi from September 22 to September 24 at the Pacific Mall NSP Delhi, showcasing an advanced realm of state-of-the-art beauty technology, transporting attendees into the future of professional beauty. 

“With an aim to give the audience a rendezvous with their future self, the BrandVerse was brought to life with some of the most immersive experiences driven by the most immersive AI tech experiences like the scalp diagnosis camera and virtual try on for hair color powered by iNOA [iD]. The experiential setup was met with high praise from attendees, leaving them on the edge of anticipation to explore the boundless possibilities that the future of hair tech promises for them as discerning consumers,” said the company statement.