Louis Philippe enters Nepal market
By Satarupa Chakraborty | January 29, 2018
ABRFL’s menswear brand Louis Philippe recently strengthened its international retail network by foraying into Nepal market with launch of its first store at Lalitpur’s Labim Mall.
Aditya Birla Fashion and Retail announced its premium menswear brand, Louis Philippe’s foray into Nepal with the launch of its first exclusive brand outlet spread across 1200 sq ft at Labim Mall, Lalitpur recently. After having established its presence across international markets such as UAE, Qatar, Oman, Saudi Arabia, Bahrain, Kuwait and Sri Lanka, the brand is all set to launch in Nepal. India’s Ambassador to Nepal, H.E. Manjeev Singh Puri along with Vikram Shivadas, Director, International Markets, Aditya Birla Fashion and Retail Ltd inaugurated the store.
Speaking on the occasion, Vikram Shivadas, Director, International Markets, Aditya Birla Fashion and Retail Ltd. said, “With the launch of Louis Philippe’s exclusive brand outlet, we plan to cater to the growing need for high-quality crafted menswear. Our market study indicates that Nepal is a growing apparel market with an increasing number of urban men inclined towards premium apparel that is fashionable, elegant, with superior craftsmanship and great quality. With the launch of Louis Philippe, we will be able to address this increasing demand with the right offering and we are confident that there will be a great response from the customers towards the brand.”
Rupesh Pandey, Director, RP Group Pvt. Ltd added, “We are happy and proud to be associated with Louis Philippe, bringing this premium brand to the people of Nepal. We are confident that Louis Philippe with its superior quality and wide range of apparels will satisfy the changing needs of this market.”