Louis Philippe to upgrade its SIS design
By Satarupa Chakraborty | December 19, 2017
LP is currently developing its retail design identity for SIS format to present the brand in the most modern and contemporary avtar. It may include some digital communications too.
Menswear brand from Madura Fashion and Lifestyle Group, Louis Philippe (LP) is currently developing a new concept for their shop-in-shop (SIS) format. The upgraded design identity will be in line with the brand’s latest retail design identity. LP has recently launched various new formats like House of Louis Philippe, Louis Philippe Sports in its EBO formats spanning between spanning between 600 sq ft to as large as 6000 sq ft.
Talking to Retail4growth, a spokesperson from the project team of LP mentioned, “The latest store design in various formats of EBO has gone far beyond though SIS still follows the older concept. We are developing SIS design in order to showcase the brand legacy in the most modern and contemporary way. We may include some digital communications as well.”