Mahindra Retail brings American brand Carter's Inc. to India

Mahindra Retail, a part of the USD 16.9 billion Mahindra Group, announced that it will be bringing Carter's Inc, America's leading brand of children's clothing, gifts and accessories, to its chain of BabyOye stores across India. Mahindra plans to open 40 Store-in-Stores at BabyOye outlets in 15 cities across India and online at babyoye.com beginning in January 2016.
 
"We are delighted to welcome Carter's to our stores in India. With a legacy dating back to 1865, Carter's is one of America's most trusted brands and this partnership is part of our strategic vision to offer young mothers the best of world-class products that encompass the entire spectrum of baby and child care needs. Carter's is already available online at www.babyoye.com and on our app and our customers can now also shop for the complete range in BabyOye stores across India,” said Prakash Wakankar, CEO, Mahindra Retail.

The brand will be present as a 250 sq. ft. Store-in-Store (SIS) format with Carter's trademark fixtures to give Indian consumers a world class shopping experience. This will be the first time in India that Carter's apparel will be available in store, allowing customers to experience the merchandise before purchase.
 
"We're honoured to partner with Mahindra within BabyOye stores and on its ecommerce site, bringing the world's favourite baby apparel brand to millions of families in India,” said Mike Casey, CEO, Carter's Inc.

BabyOye by Mahindra' represents the Mom & Me chain's new brand identity.

The brand now has a pan India footprint with a total of 100+ stores across 50+ cities.