Marico enters plant protein category with the launch of Saffola Mealmaker Soya Chunks

FMCG firm Marico Ltd announced that it has forayed into the plant protein category with the launch of Saffola Mealmaker Soya Chunks. The product has been launched in line with the company's strategy to strengthen its presence in the healthy foods segment.

Sanjay Mishra, Chief Operating Officer (India sales) and CEO (new business), Marico, while sharing more details about the brand’s foray,  said, “Today people are increasingly opting for a healthier lifestyle which in turn is fuelling a trend towards the inclusion of immunity-boosting foods and higher levels of protein in our diet. Soya Chunks are a great source of vegetarian protein, high in fibre and low on fat. They are also very versatile and can be cooked in multiple ways to suit all taste."

He added, "These newly launched Soya Chunks mark our entry into the plant protein category. We have emphasised our focus on taste, texture and nutrition while developing this differentiated product as we want to ensure that plant-based products such as Saffola Mealmaker Soya Chunks are tasty enough to become a regular part of consumers' diets." After the coronavirus pandemic, Marico is on product offensive and has introduced several new products.

The company has ventured into segments such as honey and the ayurvedic segment with the Saffola Immuniveda range of Kadha Mix and Golden Turmeric Milk Mix and Saffola Arogyam Chyawan Amrut.