MAX to renovate 50 stores by this year, to bring cloud-controlled digital store fronts

Fashion brand from Landmark Group, MAX is all set to renovate 50 existing stores by end of this year, while 45-50 new MAX stores will open their doors. MAX has already installed video screens on their shop fronts at 28 stores, which will be taken to next level by introducing cloud-controlled digital screens.

Harshendra Maheshwari, Head-VM, MAX stores, told Retail4growth, “Going along with all contemporary brands, we have already introduced video walls to 28 existing stores. These digital interfaces will be big part of our renovation process which will be implemented in 50 existing stores by end of this year whereas the new stores will open with these features. The locations of these stores have been selected wisely on customer catchments. To induce single point operation, we will soon convert these into cloud-controlled digital panels.” MAX has also introduced 4 screen video wall already at Bangalore’s VR mall while the upcoming store at Seawoods Navi Mumbai will also boast such wall. MAX’s retail expansion through 40-50 new stores will focus on tier-I and tier II cities. MAX is also expanding through 20+ Easybuy stores that sell all brands of Landmark Group.EASYBUY is an absolute value product retail format and latest form Landmark Group for Tier 2 n Tier 3 markets.