Metro Brands launches MetroActiv, expands into athletic retail

Metro Brands Limited, a footwear retailer, has announced the launch of MetroActiv, a multi-brand retail destination that marks the company’s step into the athletic footwear category. Following the successful introduction of global athleisure and lifestyle brands, Metro Brands Limited now expands its portfolio into the sports performance segment with MetroActiv.

Built on Metro Brands Limited’s retail excellence and deep consumer insight, MetroActiv makes premium, multi-branded athletic sportswear more accessible across India. Each store serves as a retail and experiential hub, offering footwear, apparel, and accessories from global performance brands.

The first phase of the rollout will debut in Indore, Dehradun, and Jodhpur. Each store, between 3,000–6,000 sq. ft., is designed as a vibrant, high-energy arena blending global design aesthetics with local engagement.

“MetroActiv represents the natural evolution of Metro Brands Limited’s dedication to innovation and consumer-centricity,” said Nissan Joseph, Chief Executive Officer, Metro Brands Limited. “India is at an inflection point where fitness, fashion, and functionality converge, and MetroActiv is designed to champion this shift. Our vision is to make performance retail more inclusive and accessible, bringing world-class brands, credible expertise, and community spirit together under one roof. This is not just the launch of another retail format; it is the beginning of a movement to get India active.”