Metro Cash & Carry opens their fourth outlet in Bengaluru

German business-to-business wholesaler, Metro Cash & Carry expanded its presence in Bengaluru by opening its fourth wholesale outlet at ETA Namma Mall in Binnypet. The new Binnypet outlet is Metro's 18th store in the country, and reaffirms the company's plans to expand its network of distribution centres to about 50 by 2020.
 
Metro has made an investment of close to INR 70 crores in the brand new wholesale distribution centre at Binnypet, which is spread across approximately 60,000 square feet and offers free parking for all its business customers.  The Binnypet outlet  follows what Metro terms as the'Genesis' format of distribution centres, which are devised specifically to localise Metro's offerings and realise the Indian market potential.
 
On the launch, Rajeev Bakshi, Managing Director, Metro Cash and Carry India said, "We are immensely proud to be opening our latest outlet in our home city of Bengaluru.  This city welcomed us as a cash-&-carry pioneer over a decade ago, and today, with the support of our local customers and suppliers, the Metro brand is a trusted and recognised one, not just in Karnataka but across the country. In fact, we are currently celebrating our 12th Anniversary in India, and our Bengaluru customers can look forward to a bonanza of unbeatable celebratory offers at Metro, as always.”
 
The new outlet will carry specialised assortment and services, such as rice and commodities, fresh produce and fresh-baked goodies from an in-house bakery, as well as a non-food range of appliances, apparel and stationery, to cater to the specific needs of the local business market.  Metro has devised specialised solutions for its customer base, including special professional packs, on-floor assistance, product expertise, one-to-one customer service and delivery solutions through third-party partners.  Besides, the company has also built a reliable network of local small and medium-sized suppliers, including farmers who provide fresh produce to Metro's Collection Centre in Malur, near Bengaluru.