MINISO launches ‘Zootopia 2’ themed pop-ups worldwide

MINISO has announced the global debut of its new collection inspired by Disney’s “Zootopia 2”, building on its successful past collaborations with Disney. As part of its collaboration with Walt Disney Animation Studios’ “Zootopia 2”, MINISO is bringing the new collection to life through its “Fun Fur Every You!” immersive pop-up experiences across Hong Kong, India, North America and Southeast Asia.

To bring the Zootopia experience to life, MINISO has launched a global pop-up tour featuring immersive, city-chic designs, iconic scenes, and photo spots with depictions of fan-favourite characters. Each pop-up location offers interactive activities such as dance performances and viral challenges, with locally inspired touches.

The tour rolls out across Asia, namely in Beijing, Delhi, Guangzhou, Ho Chi Minh City, Hong Kong, Jakarta, Kuala Lumpur, Mumbai, Shanghai, and Singapore. India has led the overseas themed pop-up launch in Gurugram and Mumbai. Southeast Asia follows with pop-ups at Sunway Pyramid (Malaysia), Van Hanh Mall (Vietnam), and VivoCity (Singapore). In Hong Kong, AIRSIDE Mall showcases a five-meter Zootopia-inspired centrepiece. The experience will also expand to the United States and Canada.