MINISO woos Times Square again with new pop-up

True to its mission of continuing to pursue rapid expansion in US, global lifestyle brand MINISO has opened a new pop-up in Times Square, New York, the brand's second location in the iconic shopping district.

Located next to the Disney Store at 1540 Broadway, New York, the new pop-up is a cuddly and cozy place that will be open for a year.

In May 2023, MINISO opened its first Times Square global flagship store with huge success, quickly establishing itself as a favorite for locals and tourists alike. The new pop-up has an eye-catching storefront featuring Disney's Lilo & Stitch-favorite Angel, and a perfect pink plush train carriage interior, with the store resonating the brand's joyful outlook.

MINISO achieved its milestone 100^th store opening in the US, with stores nationwide now totaling 120 across more than 20 states.

"We're thrilled to be opening this new pop-up in Times Square," said Tyrone Li, MINISO US General Manager. "Our flagship store here has been a massive hit, breaking numerous brand records and proving a popular addition for MINISO joy-seekers. This new pop-up is a playful and innovative reimagining of our 'Joy Philosophy' that highlights our outstanding range of IP products and is sure to add even more energy to this buzzing location."

The company informs that despite only being open for 3 weeks, the pop-up already recorded significant sales figures during its initial soft opening period in early March, achieving a highest sales per square-foot record among all the US stores, with sales performance ranking in the TOP 3.