MINISO’s 100th US store in Orlando is a pink fest

Global lifestyle brand MINISO recently celebrated the grand opening of its 100th store in the United States, situated in Orlando's famous Florida Mall. Ushering in the festive season in a blizzard of pink, the store brings a captivating and vibrant shopping experience, adding a touch of whimsical winter to Florida's holiday season. This milestone opening signifies yet another substantial stride in the brand's swift expansion across the United States. 

Spanning 2080 square feet, the new store holds a prime location just minutes away from Orlando International Airport, Disney World, and other popular local attractions. Marking the 100th store milestone in the US during the Christmas season, MINISO created a dazzling "pink blizzard" at the Florida Mall, immersing shoppers in an even more joyous atmosphere. Inside the all-pink store, customers can explore a variety of exclusive all-pink series from MINISO's popular IP collaborations, including those with Sanrio and Disney. Notably, the brand's latest Care Bear collection is making its debut appearance in the US at the Florida mall store.

Throughout the store's opening season, the Florida Mall atrium has undergone a magical transformation into a sprawling fantasy Pink Christmas Village. This setting includes a towering Christmas tree house and a crystal snowball gifting station, with a charming Care Bear mascot, all contributing to a joyful and dreamy atmosphere within the Florida mall. 

"By establishing this charming pink Christmas village at the Florida Mall, MINISO is embarking on a fresh initiative to deepen our connection with local consumers during the holiday season," said Tyrone Li, Head of MINISO US on the day of store opening. 

The opening of MINISO's 100th US store marks a significant milestone in the brand's 10th-anniversary year. Since opening its first store in the US in 2017, the country has consistently been one of MINISO's top-performing global markets. In the September quarter of 2023, US stores contributed to MINISO's strong financial performance globally. Overall, the brand achieved global revenue of US$519.6 million in the quarter, a 36.7% year-over-year increase, while overseas revenue (outside of the Chinese mainland) for the quarter totaled US$177.5 million, a year-over-year increase of 40.8%.

In total, the brand now has more than 6,115 stores globally. In the US, the brand also furthered its expansion in 2023, growing its presence to include stores in more than 10 states for the first time, now spanning 20 states nationwide. Looking ahead to 2024, MINISO is gearing up to extend its footprint in even more US cities, targeting more prime and strategic locations.