MINISO’s expands its IP-Driven retail concept to launch Macau’s first MINISO LAND

Macau welcomes its first MINISO LAND at Shoppes at Venetian, marking the debut of MINISO’s highest-tier store format in the market. The new store, the brand’s largest in Macau, brings together an enhanced product offering and immersive IP experience, serving as a vibrant one-stop destination for both shopping and entertainment. 

Located at the iconic retail destination Shoppes at Venetian, MINISO LAND Macau benefits from the mall’s diverse retail offering and flow of international visitors. The opening enables the brand to reach a broader mix of local consumers and international travellers, offering a new destination where visitors can discover products, engage with their favouriteIPs and enjoy immersive experiences.

Spanning over 400m² on the third floor of Shoppes at Venetian, the new MINISO LAND features more than 1,200 SKUs across a wide range of categories, including collectables and blind boxes, plush toys, stationery and lifestyle products, offering consumers a one-stop destination for IP-inspired shopping and experiences. 

Bringing together more than 30 beloved IP collections, MINISO LAND Macau creates an immersive destination where fans can discover their favourite characters through themed displays, exclusive collections and interactive experiences. As a key destination for the brand’s latest IP collaborations and product launches in Macau, the store offers consumers early access to fresh collections and exclusive experiences.  

As one of MINISO’s signature IP theme park-style store formats, MINISO LAND Macau features bold colours, large-scale themed installations and immersive product displays that bring together retail, entertainment and IP experiences. Dedicated YOYO-themed displays and interactive photo spots create opportunities for consumers to engage with MINISO’s growing portfolio of proprietary characters. Complementing these are dedicated zones featuring globally beloved franchises, including Disney, Harry Potter, Sanrio, Pokémon, One Piece, Crayon Shinchan and Chiikawa, creating a vibrant destination for fans of all ages.

The launch of Macau's first MINISO LAND represents the latest step in MINISO's efforts to expand its immersive IP-driven retail concept globally. As a key tourism hub connecting the Greater Bay Area with international markets, Macau’s diverse mix of families, young consumers and international visitors makes it an ideal location for the brand’s immersive retail offering. 

The opening of Macau’s first MINISO LAND marks another milestone in MINISO’s ongoing exploration of innovative retail formats. By bringing its signature IP theme park-style experience to more markets, MINISO continues to create engaging spaces where consumers can discover products, connect with beloved characters and enjoy memorable experiences.