MINISO’s new Hong Kong pop-up celebrates Potter mania

Global lifestyle brand MINISO is launching what it calls the world’s first MINISO x Harry Potter pop-up on the 4th and 12th floors at Langham Place, Mongkok, Hong Kong.  

The pop-up showcases the brand-new Harry Potter-inspired collection. The 200m2 pop-up, which is open until October 31, offers an immersive, interactive and unmissable shopping experience for fans to experience the new collection. “The new MINISO x Harry Potter pop-up is just the latest in the brand’s innovative IP-themed shopping experiences that aim to create memorable spaces where dreams and reality are intertwined. These experiences form a core part of the brand’s global strategy, creating unique moments to strengthen its presence in global markets, attracting both local and international fans,” says the company statement. 

“We’re delighted to be celebrating the pre-launch of the MINISO x Harry Potter collection at this exciting and innovative pop-up,” said Robin Liu, Vice President and Chief Marketing Officer of MINISO. “We are continually exploring new ways to bring our wonderful IP collaborations to life, and pop-ups like this allow us to bring more joy to the shopping experience, spreading our attitude that ‘Life is for Fun’”. 

Following its US launch, the collection will become available globally with special launch activities taking place. Throughout October and November, MINISO’s Huaihai Road store in Shanghai will be revamped with a special Harry Potter-themed inspired façade, the Jakarta Central Park store in Indonesia will gain a Harry Potter-themed inspired shopping area, and France, the UK and Malaysia will each welcome a Harry Potter-themed inspired store, informs the company.