MMTC-PAMP opens first PVC in Madurai

xMMTC-PAMP, India’s only LBMA-accredited gold and silver refiner, announced the launch of its first exclusive Purity Verification Centre (PVC) in Madurai, Tamil Nadu. This move marks another milestone in MMTC-PAMP’s dedication to strengthening its nationwide retail presence.

The new PVC in Madurai will add to MMTC-PAMP’s growing chain of exclusive outlets across India, designed to offer customers a seamless retail experience with Swiss craftsmanship, made in India.

“With the new exclusive store, jewellers and customers can now leverage MMTC-PAMP’s expertise in evaluating and refining gold through state-of-the-art technology and software” said Samit Guha, Interim CEO and CFTO, MMTC-PAMP. “Tamil Nadu has always been a culturally rich and important market for precious metals, and through this store, we also aim to provide customers in Madurai with direct access to India’s purest 24K 999.9+ gold and silver products.”

“MMTC-PAMP is a renowned brand name in India’s precious metal space, and the company has set global quality standards for the industry,” said Vargheese Alukka, Managing Director of Jos Alukkas Jewellers.

“MMTC-PAMP’s bouquet of product and service offerings reflects uncompromising quality, value, and trust. The brand is well-known for its unmatched expertise in gold refining and has been delivering exceptional consistency in weight and purity,” said Ba. Ramesh, Joint Managing Director of Thangamayil Jewellery Limited.