Monginis plans to have 1000+ outlets in 2 years

Bakery and FMCG brand Monginis plans to have a network of 1000+ outlets in India in a couple of years, relying on their franchisee rollout plan. The brand will soon launch outlets in cities like Udaipur, Bhubaneswar, Raipur, Hyderabad and Delhi. Monginis recently revamped their brand imagery and retail design adopting a few new elements of visual merchandising and shopper marketing strategies. Monginis has 700+ Cake Shops across 150 cities, 1700+ distributors and 70+ super stockists. The brand has 175+ SKUs including 30+ SKU’s in packaged cake segment. Qusai Khorakiwala, Director, Monginis Foods told Retail4growth, “Last year, we launched our brand in the cities of Udaipur, Bhubaneswar, Raipur, Hyderabad and Delhi. We will be soon launching in the cities of Patna, Nagpur, Indore & Chandigarh with a vision to have 1000+ Cake Shops across India in upcoming years.”