MSI plans multiple experiential stores in India

MSI, a global player and manufacturer in the areas of gaming, content creation, AIoT solutions and business laptops, has announced the opening of multiple exclusive experiential brand stores across India in 2024. The brand has been focusing on expanding its retail footprint in the country and opened 10 new experiential stores in key cities including Mumbai, Coimbatore, and Ludhiana in 2023. Continuing this momentum, MSI plans to open nine more experiential stores in 2024, bringing the total to 50 stores across India.

The brand is set to expand its footprint in 2024 by opening additional stores in key markets such as Chennai, Kolkata, Dehradun, and Udaipur, among others. “These new experiential stores will redefine the retail experience, offering customers the complete range of MSI laptops, including Business & Productivity laptops, Gaming series laptops, and various accessories and merchandise all under one roof,” says the company release. 

Furthermore, the brand has strengthened its post-sales services through various initiatives. Currently, boasting 172 service centres across India, it has introduced Onsite/Carry-in services in 137 cities. 

Commenting on the announcement, Leon Chang, Sales Manager at MSI India, said “We are thrilled to announce more of MSI's exclusive experiential brand stores in India. These exclusive stores feature interactive demo zones and enable both existing, and potential customers a premium experience with a hands-on feel of MSI’s latest product range. With plans to open nine additional stores across India, coupled with the introduction of post-sales initiatives like extended warranty, on site/ carry-in services and OOW services, MSI is poised to meet the growing demands of our consumers by introducing them to our most innovative offerings via these new showrooms.