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Mumbai gets its first Burger King outlet at Oberoi Mall

By Subhro Prakash Ghosh | Vjmedia Works | November 25, 2014

In India, the global fast food chain opened its first outlet in New Delhi last month, followed by this newly launched outlet in Mumbai. Depending on the performance of these two stores, the brand has 16 more outlets in the pipeline.

Burger King, one of the world's premier hamburger chains, opened its first outlet in Mumbai at Oberoi Mall, Goregaon. In India, the global fast food chain opened its first outlet in New Delhi last month, followed by this newly launched outlet in Mumbai.  Depending on the performance of these two stores, Burger King has 16 more outlets in the pipeline.

Commenting on the launch, Nirzar Jain, Vice President, Oberoi Mall said, "We are elated to be the first ones to bring the American fast-food giant Burger King in the city to our mall. We believe there's a consumer trend growing towards trying out varied cuisines available across the globe. And bringing Burger King to Oberoi Mall, helps us cater to our discerning customers.” Burger King has unveiled a segregated menu here in India offering vegetarian, chicken and mutton whoppers.

Talking about entering Mumbai city, Uma Talreja, Chief Marketing Officer, Burger King India said, "As we keep working with our partners for our launch, their support for our launch and the equal excitement and passion they have shown has been very encouraging for all of us at Burger King in India. We see different kind of guests with different needs at Oberoi Mall and we are keen to learn from them, adapt where we need to and grow. We look forward to the exciting times ahead."

The global chain of hamburger fast food restaurants is headquartered in Miami-Dade County, Florida, United States.

1)This is the second outlet in India
2) First was launched in Delhi last month (October)
3) Till date only 2 outlets
4) Burger King came to India last month in October
5) 16 more in the pipeline depending on the performance
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