NARS strengthens in-store footprint through TIRA partnership

NARS Cosmetics, a global beauty brand founded by makeup artist and photographer François Nars, is strengthening its footprint in India with its launch on TIRA, Reliance Retail’s online and in-store beauty channel. NARS is available across four TIRA stores - in its first phase- Jio World Drive, Mumbai; Viviana Mall, Thane; Mall of India, Noida; and Ambience Mall, Vasant Kunj. The brand also recently opened a boutique in Mumbai, reinforcing its focus on physical retail expansion.

By partnering with TIRA, a leading beauty platform, NARS will further enhance its accessibility while creating immersive experiences for consumers across physical and digital touchpoints.

“TIRA’s omni-channel strength and innovation-first approach align seamlessly with our mission to establish NARS’ artistry with Indian consumers,” said Sanjay Sharma, India Country Head of Shiseido Group. “TIRA’s unique retail experience allows us to capture consumer interest in fresh and engaging ways, while opening new avenues for beauty enthusiasts to discover and immerse themselves in NARS, whether online or in-store.”

“We are delighted to bring the iconic and bold world of NARS to Indian consumers through TIRA’s dynamic new age platform,” added Biju Kassim, CEO of Global SS Beauty Brands. “This collaboration reflects our focus on making the most coveted global beauty experiences accessible to India’s new-age consumer.”