Friday, March 29, 2024

Advertisement

Neerus opens its 37th store in Chennai, to open new format in Mumbai soon

By Satarupa Chakraborty | November 07, 2017

The ethnic retailer has recently opened its family store in Chennai and plans to take the store count in the city to 5. The retailer will soon launch a ‘selctive format’ featuring only 1000 select merchandises in Mumbai before taking it to other cities.

Indian ethnic retailer Neerus has recently opened its 37th store at Anna Nagar, Chennai. This is the retailer’s first store in Chennai in the ‘family store’ category. Neerus has also recently opened its stores in Kochi and Kanpur. The ethnic retailer has also reveled its plan to foray into a ‘selective’ format featuring 1000 selective pieces in single store and the first store in its category will open in Mumbai spread across 1100 sq ft soon. All these stores are designed by Bangalore-based design agency FRDC.

Avnish Kumar, Director, Neeruscommented at the launch, “We are very delighted for opening our first family Store in Chennai and Will be expanding our presence with 3 more stores, taking the count to 5 stores. Our aim is to serve the clothing demands right from everyday to D-day of the mass, thus our collection rejoices the finest craftsmanship and grandeur of luxurious fabrics with just perfect blend of traditional Indian finery with contemporary styles.

Founded in 1971, Neeru’s Group has over 4 Lakh sq.ft. of retail space with 56 retail touch points including EBOs and MBO presence.

 

Advertisement

Related News

Advertisement
Have You Say
Advertisement
Resource
Follow Us On
Advertisement