New Balance expands Bengaluru footprint with 3 new stores

New Balance, the global athletic brand, has announced the launch of three new stores across Indiranagar, HSR & Forum South Bengaluru. “With these new locations, New Balance now brings its premium retail experience closer to consumers across key neighbourhoods. Each store offers an immersive environment where performance innovation meets contemporary style, allowing shoppers to explore the latest collections in spaces that reflect the brand’s craftsmanship, technology, and design ethos,” shares the company.

To celebrate this major expansion, New Balance hosted an exclusive in-store event at its new Indiranagar location, bringing people together for an interactive brand showcase. Guests engaged with the newest footwear and apparel collections through curated experiences that highlighted New Balance’s fusion of functionality and style. Extending the momentum beyond retail, New Balance Run Club organized a community 5K run which kicked off and concluded at the Indiranagar store.

Radeshwer Davar, Country Manager, New Balance India, shared his enthusiasm for the launch, stating: “We are excited to deepen our presence in Bengaluru — with our stores at Brigade Road, Indiranagar, Forum Mall and HSR, anchoring us in a city that embodies innovation, culture, and an unwavering passion for fitness. This weekend’s in-store experience and community run allowed us to bring New Balance’s philosophy to life while reinforcing our commitment to building inclusive fitness communities and we want to thank the people of Bengaluru who turned up in great spirit. Over the past year, we’ve more than doubled our retail footprint in India, and these 3 new stores are a strong testament to that momentum. For us, it’s not just about expanding retail locations — it’s about creating experiential centres that bring innovation, performance, and style together under one roof.”