New Balance expands in Pune

New Balance, positioned in the category of comfort fashion, has expanded its presence in Pune with a new store at Phoenix Marketcity, Viman Nagar. This is New Balance’s second store in the city, after the first one in Phoenix Wakad opened earlier this year.  

New Balance says it aims to provide consumers with greater access to quality craftsmanship and a unique blend of style & comfort. The new store at Phoenix Market City, Viman Nagar showcases a thoughtfully curated selection, which caters to both fitness and fashion enthusiasts. 

Radeshwer Davar, Country Manage - India, New Balance expressed his enthusiasm about this launch, stating: “We have received a great response from Pune after our initial launch and the city’s vibrant sports culture reinforces our commitment to expanding here. Through this new store in Phoenix Market city, Viman Nagar, we want to give the people of Pune greater access to our brand and continue to offer an elevated brand experience.”