New concept store in Hong Kong brings alive camera technology

In a new collaboration, DJI, the world's leader in civilian drones and creative camera technology, and Hasselblad, the pioneer in high-end medium format camera technology, have brought their imagination to Hong Kong with the grand opening of the first DJI | Hasselblad Concept Store. The theme was "DJI | Hasselblad - From the First Moon Landing to Every Lift-off."

The DJI | Hasselblad Concept Store consists of two floors. The ground floor showcases DJI's new flagship aerial camera, Mavic 3 Pro, the lightweight travel stabilizer RS 3 Mini, the Osmo Action 3, an action camera with a unique quick-release design and a trend-setting camera, and the DJI Mic, a compact and lightweight wireless microphone, as well as a full range of accessories and ancillary equipment. The new Hasselblad brand creative video equipment is also on display on the ground floor. The first floor is carefully set up with product experience and flight test sessions, and there is also a Hasselblad master exhibition.

“Both DJI and Hasselblad are committed to providing advanced technology to creative individuals to help them better express themselves through their work. Our aim is to provide consumers with a perfect fusion of both brands' unique charm in a space that perfectly showcases their products. The DJI | Hasselblad concept store on Nathan Road features a two-level layout, with the first level showcasing DJI and Hasselblad's products and experience zones, and the second level featuring a Hasselblad image gallery, workshop, and a drone experience zone,” shared the company with Retail4Growth.

“The store emphasizes the fusion of future technology and eternal classics, creating a high-quality exhibiting space using pure gray stone as the container. The exquisite products are neatly and evenly displayed on the "stones" forming a regular and stable matrix, making the products more prominent. Consumers can not only get up close and personal with the products but also experience them firsthand through the shooting experience table. To provide consumers with a more intuitive understanding of both brands' uncompromising pursuit of product excellence, the store also displays drone structure diagrams, camera component models, and other examples of our craftsmanship,” it added.

The company statement adds that the concept store will also be used to share aerial photography technology and culture, drone test flights, and handheld video products and hold offline gatherings to deepen communication with users and bring innovative technology experiences to life for consumers.