New gaming hub in Patna, more coming up in tier 2-3 cities
By Retail4Growth Bureau | September 26, 2023
The new Republic of Gamers (ROG) store launched by ASUS India in Patna is part of the company’s plans to tap the online gaming community across India and its strategy to strengthen retail presence in the country.
ASUS India, Republic of Gamers (ROG), the gaming brand, has unveiled its first ROG store in Patna and the second store in East India zone (Jharkhand, Orissa, Bihar), marking a new milestone in India. With an area spreading over 900 sq feet, the store displays Consumer Notebooks, ROG PCs and Laptops, All-in-one PCs, and Creator series, while also dedicating an experiential zone for growing gamers community in India
ASUS has been focusing on fostering and nurturing an online gaming community in the country and this new ROG store in Patna is another step in that direction. The store has a dedicated ROG gaming zone showcasing the latest ASUS ROG products that can be enjoyed by e-sports and gaming enthusiasts free of cost.
The company informs that with a seating capacity of 10 X 10, interested players can have a hands-on experience on the latest ROG Strix Scar 16 (2023). This newly launched ROG store is the first in the city followed by 2 existing AES stores in Patna, totalling to eight stores in Bihar.
Commenting on the unveiling of the first ROG store in Patna, Arnold Su, Vice President – Consumer & Gaming PC, System Business Group, ASUS India, shared, “During the start of 2022, we envisioned to add at least 20 stores every quarter and take the total number to 300 stores by the end of the year. We are elated to announce our 1st ROG store in Patna today. We believe that the momentum is high and soon we will be able to achieve the milestone in terms of retail expansion in India. To cater to the needs of every market, we are not only targeting Tier 1 cities but also penetrating in Tier 2 & Tier 3 cities to establish as many touchpoints and give comfort and accessibility to our customers. I am sure that the customers will appreciate the offerings and experience of the ROG gaming zone at the store.”
Celebrating the launch of its 241st retail store in the country, ASUS also reiterates its strategy to strengthen its retail presence in the country. The company adds that it wishes to achieve the 300 stores mark by the end of FY 2024, creating a strong brand’s offline presence across the country.
The brand now has 13 ROG exclusive outlets in the country. To ensure customer queries are heard and attended to, the brand is ensuring its customer service centers are designed and renovated perfectly with over 100 stores being branded as per modern design requirements & aesthetics, states the company.
All ROG Stores are equipped with FREE gaming zones to have a hands-on even on high-end gaming laptops. The brand is also extending a similar service even on large format stores - recently started at select Vijay Sales outlets.
