New'Diamond Lounge' from online player

StyleMyDiamonds.com, one of India's fastest emerging online diamond retail shops, has introduced the'Diamond Lounge' at Lower Parel in Mumbai. Renowned TV host and actor Manish Paul graced the launch along with Nitin Raj, CMO of StyleMyDiamonds.com.

Positioned as a one of a kind outlet in India, the'Diamond Lounge' which will have its offline presence as well, is a distinctive concept aimed at making shoppers absolutely sure of the product they see online by simply visiting this lounge to look, touch and feel the products. London and New York are the only other cities where the brand has created a similar lounge.

StyleMyDiamonds.com which was incepted in 2013 is the retail wing of Diamonds Factory-London. The parent brand has its roots in London, having been started 10 years ago and has been serving customers across 70 countries. Besides this, the brand has also made its presence felt in USA, France and Germany and now the Indian market with this exclusive e-commerce venture.