NEWME opens stores in Guwahati and Shillong

NEWME, a Gen Z women-focused fashion-tech brand, has announced the launch of two new retail stores in Northeast India – one in Guwahati, Assam, and another in Shillong, Meghalaya. With these additions, the brand expands its offline footprint to 24 stores nationwide, further strengthening its presence in one of India’s most culturally vibrant and fashion-forward regions.

The Guwahati store in City Center Mall, GS Road, Christian Basti, spans 913 sq. ft., while the Shillong store, situated at Infinite Towers, Opp. Desire, GS Road, covers 1485 sq. ft. Designed to offer an immersive and discovery-led retail experience, the new outlets bring NEWME’s signature trend-first fashion closer to the region’s highly style-conscious Gen Z audience.

“The Northeast has been absolutely on fire for us online, so bringing NEWME offline here just felt right,” said Sumit Jasoria, CEO and Co-founder of NEWME. “After an amazing launch of our store in Siliguri, it was about time to open stores in Guwahati and Shillong. Gen Z in this region doesn’t just follow trends -they remix them, own them, and set new ones. That’s exactly the kind of energy we love. With our new stores in Guwahati and Shillong, we’re bringing the World of NEWME closer than ever—spaces that go beyond just shopping. Think trend discovery, tech-led experiences, and a whole lot of community vibe, all coming together to create something that truly clicks with Gen Z women.”

The brand has served over 20 lakh+ customers across India and continues to expand its offline presence across high-intent Gen Z markets. With the addition of Guwahati and Shillong, NEWME further strengthens its focus on building a culturally connected, trend-speed fashion brand for India’s young consumers.