Normal is boring, says Sleepyhead’s youthful new experience centre in Bengaluru

Sleepyhead, positioned as the “young, colourful, sleep and lifestyle solutions brand”, has launched its experiential store in Koramangala, Bangalore. The new space resembles a modern-day upscale apartment, where each room is meticulously designed to showcase the wide range of solutions from the brand, informs the company.

The idea, according to the company, is to re-imagine offline shopping with an store and a space that offers an immersive experience where visitors don’t just browse but truly ‘feel’ the comfort.

Taking the store experience even further, Sleepyhead also offers an exclusive corner for content creators to create gram-worthy content.

Speaking about the launch, Sridhar Balakrishnan – CEO, Duroflex Group said, “Building on the success of our first two stores, we’re thrilled to launch our third Sleepyhead store in Bangalore. This launch is a part of our strategy to create immersive, experience driven spaces that go beyond traditional shopping. The new store promises a truly interactive experience that connects with our audience on a deeper level -- seen for the first time from a brand in the sleep and comfort solutions category. At Sleepyhead, alongside offering quality mattresses and furniture; we’re also creating memorable moments that resonate with our consumers. This expansion allows us to reach a broader audience while embodying our youthful, quirky and digital-first brand identity.”

The brand has plans to expand further into key high-footfall areas with its interactive stores, aimed at resonating with the gen Z.