Now fashion too in Quick Commerce?

In a move that marks the next phase of the quick-commerce revolution, U.S. Polo Assn. (USPA), the official brand of the United States Polo Association, is collaborating with Zepto operators to bring its exclusive collection to the platform.  

Zepto, known for its 10-minute delivery promise, is expanding its offering to include premium apparel and fashion, starting with USPA. 

“This collaboration not only enhances Zepto seller’s portfolio, but also signifies a shift in how shoppers can access fashion—from groceries and personal care to now clothing from premium international brands—all within the same rapid delivery window,” says the company statement. 

On the announcement, Aadit Palicha, co-founder & CEO, Zepto shared, "We’re thrilled about this partnership. USPA, a brand that is synonymous with premium quality and timeless style. This collaboration marks a pivotal moment in our quick-commerce journey as Zepto expands into the fashion and lifestyle space. With USPA on board, our sellers are delivering a new level of convenience to fashion shoppers across India." 

Shailesh Chaturvedi, MD & CEO, Arvind Fashions Limited, which sells U.S. Polo Assn., in India,says “With U.S. Polo Assn.'s sporty coolness and Zepto's lightning-fast delivery, we are bringing a new level of accessibility and convenience to our customers. That's such an exciting trend setting solution for modern day needs of our consumers.” 

It is an interesting development in that it marks the entry of fashion as a category in the Quick Commerce space, which has been dominated by FMCG.  It remains to be seen whether more brands in fashion and lifestyle category will follow suit and leverage the power of speed that Quick Commerce promises. It could also mean that these brands willrelook their omnichannel strategies, even as they seek to redefine their supply chain and logistics systems.