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Nykaa continues expansion, opens Luxe store in South Bombay

By Retail4Growth Team | February 01, 2021

The launch marks 15 stores in Maharashtra, of which 12 are Mumbai based, and 5 alone are in Luxe formats – making this city one of the key markets for Nykaa.

Nykaa, India’s leading beauty and personal care destination opens its Luxe doors at Churchgate, taking the total count of its offline presence in the country to a milestone of 75 stores. The launch marks 15 stores in Maharashtra making the city one of the key markets for Nykaa.

Located at Sundar Mahal, Marine Drive, Mumbai, the 1100+ sq. ft. Nykaa Luxe offers a wide selection of beauty, skincare and fragrance brands like Estee Lauder, Bobbi Brown, Smashbox, Clinique, M.A.C, Murad, Sulwahsoo, Too Faced, Nykaa Cosmetics, Huda Beauty, Kay Beauty, Versace, Hermes, Giorgio Armani, Bvlgari & more.

Anchit Nayar, CEO, Nykaa.com, said “This is our first exclusive Nykaa Luxe store in South Mumbai and our 75th store in India. The Southern Mumbai district has a special place for us as it has one of the most discerning clienteles. We are excited to expand our retail footprint and offer a physical experience to the well-versed audience here that is passionate and knowledgeable about the latest beauty trends. In keeping with customer satisfaction and safety norms we have implemented numerous hygiene protocols to safeguard health for everyone.”

Nykaa currently has 75 stores across 34 cities in India.

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