Nykaa launches a new trend store in Bhubaneswar

The Indian lifestyle beauty retailer, Nykaa expanded its footprint at Galleria Mall, Gautam Nagar in Bhubaneswar. The new store houses all national and international brands that gained popularity in Nykaa’s online store.

Nykaa’s trend store packs a number of brands like Huda Beauty, The Balm, Kay Beauty, Tony Moly and Maybelline, into its small modern space. The brand’s new outlet has dedicated sections for makeup, skincare and fragrances and also a space for Nykaa’s private label brand Nykaa Cosmetics and its new collections.

The company resumed its brick-and-mortar enlargement after lockdown regulations lifted since last winter. The prior store openings that happened recently consists of Thrissur, Mumbai, Hyderabad and Thiruvananthapuram and also an apparel segment, Nykaa Fashion’s first store in Delhi.