Nykaa Perfumery opens two stores in Mumbai

Nykaa, a well-known omnichannel beauty and fashion brand, has added Nykaa Perfumery, a dedicated fragrance-only retail format, to its growing offline portfolio to further strengthen its presence in the category. With two stores now operational at Oberoi Mall, Goregaon and Infiniti Mall, Malad, Nykaa Perfumery marks a significant step in the company’s long-term vision to build the fragrance category in India. 

Designed as an immersive fragrance discovery destination, the format places perfumes at the centre of the experience and encourages customers to slow down, explore, and build a personal connection with scent. Each store spans approximately 800 sq. ft. and is thoughtfully designed with dedicated discovery tables and consultation-led layouts that support guided exploration. 

At the core of the in-store journey is Nykaa’s Fragrance Finder, an assisted discovery tool that helps decode consumer preferences and translate them into personalised recommendations. This phygital integration combines technology with human expertise to make fragrance discovery intuitive and confidence-building. Specially trained fragrance advisors guide customers through fragrance families, notes, and scent profiles while introducing them to skin testing and layering rituals.  

In Q3 FY26, Nykaa expanded to 276 beauty stores across 94 cities, adding 11 new stores and entering four new cities. “The network is delivering healthy double-digit same-store sales growth, supported by elevated in-store experiences and exclusive brand collaborations. Within this expanding ecosystem, Nykaa Perfumery is already demonstrating strong traction,” says the company statement.