Nykaa’s 1st luxe store in Chennai all about immersive beauty shopping
By Retail4Growth Bureau | March 11, 2025
The 2,000 sq. ft. store launched at Express Avenue Mall is Nykaa’s 6th store in the city.
Nykaa has announced the launch of its first-ever Nykaa Luxe store in Chennai. Marking its sixth store in the city and its first Luxe destination, this 2,000 sq. ft. retail space at Express Avenue Mall is all set to elevate the beauty landscape, as the company shares.
“Designed as the ultimate destination for beauty lovers, the Nykaa Luxe store at Express Avenue Mall offers a meticulously curated selection of global and homegrown luxury beauty brands. From iconic makeup essentials to advanced skincare, fragrances, and haircare, the store delivers a world-class shopping experience for those seeking the finest in beauty,” says the company statement.
The company adds that the Chennai store aims to offer:
● Elevated Brand Expression: Immersive zones that bring each brand’s story to life for deeper engagement
● Personalized Beauty Services: Expert consultations and makeovers with Nykaa Pro Artists
● Luxury Gifting Experiences: Customized gift sets with engraving and bespoke packaging.
Earlier this year, the brand had announced the launch of what it calls the ‘largest Luxe store’ at Phoenix Palladium in Mumbai. Designed to deliver an immersive and intuitive shopping experience, the store features, among other thing, immersive brand zones, AI-powered services, express skincare treatments and makeovers in-store.
