Oberoi Mall partners with ‘Save Soil’ movement
By Retail4Growth Bureau | June 07, 2022
As part if its drive on the occasion of World Environment Day, Oberoi Mall announced that it aimed to spread awareness about increasing the globe’s green cover and saving soil.
On the occasion of World Environment Day, Oberoi Mall collaborated with the ‘Save Soil’ movement which addresses the global soil crisis and raises awareness about different ways to protect soil. ‘Save Soil’ is a global movement to address land degradation and advocate for healthy soil. As part of the initiative, Oberoi Mall conducted a campaign to educate patrons about the agricultural soil degradation issue and the need for measures to increase green cover across the globe through afforestation.
Oberoi Mall has also set up a one-of-a-kind globe installation in the mall atrium where patrons could fill the blank areas of the globe with artificial green grass and show their support in making the earth a greener planet.
Along with this, the volunteers of the Save Soil movement, also engaged customers with various interactive activities at the Oberoi Mall such as a Flash Mob, Jig Dance, Face Painting, and a photobooth opportunity.
Speaking on the initiatives taken by Oberoi Mall on World Environment Day, Sameep Pathak, Chief Executive Officer – Mall, said, “We are committed to continuous efforts towards promoting green initiatives. This year on World Environment Day, we partnered with Save Soil movement to promote awareness and educate our patrons about the urgent threat of soil degradation, its adverse impact on the environment, and initiatives to preserve planet earth’s health. Through our ongoing green initiatives, we are deeply committed to creating a sustainable and positive impact on society. And we shall continue our efforts towards spearheading the sustainability theme through our unique initiatives in the future as well as to educate and motivate people.”