Off-White enters India with store in Mall of Asia, Bengaluru

Off-White, a celebrity-favourite youth streetwear luxury brand, officially announced its entry into India with the opening of its first flagship store on the upper ground floor of Phoenix Mall of Asia in Bengaluru. Loved globally and widely spotted on celebrities and cricketers alike, Off-White has become a cultural mainstay across red carpets, airports, and everyday street style, cementing its position as a defining voice in contemporary luxury streetwear. Off-White has launched in partnership with Brand Concepts Ltd., which operates licensed fashion retail in India.

The Bengaluru store will mark the beginning of a wider retail rollout, with Brand Concepts planning to open five flagship stores across major cities over the next three years, including Delhi, Mumbai, Hyderabad and Kolkata.

Founded by visionary designer Virgil Abloh, Off-White has consistently blurred the lines between fashion, architecture, music, and art, building a global community rooted in youth culture and creative dialogue. With its arrival in India, the brand brings not just collections but a mindset that challenges conventions and celebrates individuality. From statement apparel to accessories, Off-White introduces a curated universe that reflects its signature codes, industrial motifs, conceptual graphics, and a design philosophy at the intersection of irony and innovation. In India, the offering spans men’s and women’s apparel, bags, and a selection of lifestyle pieces, bringing its globally sought-after collections closer to a new, style-conscious audience, where each piece becomes part of a larger narrative of storytelling through style.

Speaking on the India launch, Abhinav Kumar, Co-Founder of Brand Concepts Limited, said, “Off-White represents a new-age luxury, one that is rooted in culture, creativity, and self-expression. India is at an exciting inflection point, and we see a strong synergy between the brand’s global ethos and the mindset of the Indian consumer today.”

Brand Concepts Ltd. is a prominent Indian omnichannel retail leader specializing in the design, manufacturing, and distribution of premium fashion accessories, travel gear, and lifestyle products. With a robust portfolio of international licensed brands and its own proprietary labels, Brand Concepts Ltd. has firmly established itself as a key player in the Indian retail industry, operating through extensive retail networks and leading e-commerce platforms.