Wednesday, January 26, 2022

Online beauty retailer Boddess opens omnichannel flagship store

By Retail4Growth Bureau | January 14, 2022

From Magic Mirrors that work as skin analyzer and make-up try on to interactive screens and experiential zones, the store aims at providing customers with a seamless digital and physical  experience. 

Beauty Retailer has opened its first flagship store in Ambience Mall, Gurugram. After its exciting online launch with over 100+ beauty brands, Boddess now opens with 1700sq feet of beauty space dedicated to top International brands in skincare, make up, haircare and body care. Powered by digital tools, augmented reality and Virtual shopping experiences, the store seamlessly integrates its features to deliver a truly unique customer journey.

For the first time, a dedicated section has also  been provided to Men’s grooming to cater to this exciting segment in the beauty industry.

Equipped with augmented reality technology and virtual beauty tools, the brand invites its audience to take a glimpse into the future of digital beauty retail in India, says the company statement. These include a range - from Magic Mirrors that work as skin analyzer and make-up try-on to interactive screens and experiential zones and multiple strategically positioned touch points providing customers with a seamless digital and physical  experience.

Speaking on the launch of the first Boddess flagship store, Ritika Sharma, Founder and CEO, Boddess [House of Beauty] said, “The seamless integration of the physical and digital touch points will deliver a captivating in-store experience benefitting consumers and bringing us one step closer to them. Keeping shopping satisfaction and safety paramount, we have implemented all essential hygiene protocols to safeguard the health of our customers, employees . Our touchless Digital Beauty tools enable us to maintain the right safety for our consumers. We are excited and ready to welcome shoppers to the new store.”

Commenting on the launch of the first Boddess flagship store, Dharmender Dabral, Chief Business Officer, Boddess, “We are thrilled to enter the New Year with the opening of our first Flagship store. In a span of 18 months, Boddess has seen exponential growth in expansion and customer acquisition and will continue to blend online & in-store experiences. The growth being witnessed in the beauty industry reflect the discerning nature of consumers who are ready to invest in the best of beauty. With our omni-channel approach, the aim is to build a world class experience combining beauty, technology and services - the first of its kind in the country. We have big plans around our stores and plan to open over 100 stores in the future.”

The store’s key features include : The first ever entry of D2C brands in an experiential & premium retail space, dedicated men’s grooming section, experiential zones like nail bar, hair bar and physical touch-points like Magic Mirror, Click & Collect, app in store screens, QR codes and the Selfie Zone.  



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