Online ethnic brand Libas goes offline with Delhi stores
By Retail4Growth Bureau | September 01, 2021
The e commerce brand has launched two stores in prime locations of the capital -- the 2400 square feet flagship store in Rajouri Garden Main Market and the 500 square feet store in V3S Mall of Nirman Vihar.
Started as a leading e-commerce ethnic wear brand, Libas builds its physical presence by opening its first ever exclusive brand outlets in New Delhi. The brand launched two stores in prime locations, spreading across 2400 square feet is the three-level flagship store in Rajouri Garden Main Market, and a 500 square feet store in V3S Mall of Nirman Vihar. Curated with a vision to offer a sensorial shopping experience to its customers, the new stores are designed to resonate with Libas’ new identity -- young, free spirited, symbolise simplicity, boldness and confidence, which is also reflected in their distinct choice of colour Purple, that resembles the essence of femininity, bringing freshness to the brand, says the company statement.
Commenting on the launch, Sidhant Keshwani, Managing Director, said, “We are very excited to have launched our physical stores in the key areas of Delhi and are aiming to launch many more in the coming months. Along with having a strong online presence, we still believe in traditional brick and mortar. It will strengthen our presence, helping us in being accessible to a wider customer segment thus providing us with the opportunity to deliver our beautiful collections that embody Libas’ philosophy.”
With the launch of their new store, Libas also unveiled its rebranded logo and identity. The rebranded logo has been designed to appeal to women who are naturally comfortable with being Indian. The curvature of the letterforms has an ethnic feel that complements a diversity of styles. The colour purple while being a distinct feminine colour also stands for women's justice and dignity which is the essence of the gender equality movement, which the brand strongly feels for.