OVS opens flagship store in New Delhi

OVS, Italy’s fashion brand, opened its doors in India with the launch of its flagship store at Pacific Mall, Tagore Garden. The grand opening marks a major milestone in OVS’ global expansion, bringing Italian design, craftsmanship, and contemporary style to Indian customers.

Spread across 9,000 sq. ft., the new OVS store drew a strong turnout of Delhi shoppers and fashion enthusiasts. Ahead of the store launch, OVS unveiled an exclusive pop-up installation inside the mall till 21st October designed to offer shoppers a first-hand preview of the brand’s Italian style and design sensibilities. Styled like a vibrant European tram, the experiential space showcased curated apparel from OVS’ latest collections.

“India is one of the world’s most exciting fashion markets, and we’re thrilled to bring OVS here,” said Carmine Di Virgilio, Global Chief Retail Officer of OVS. “With our blend of Italian design, affordability, and sustainability, we aim to offer a style that’s accessible and meaningful. ‘Love People, Not Labels’ is at the heart of what we do, celebrating individuality and connecting authentically with our customers. This launch is an important milestone in our international growth journey and underlines our commitment to serving fashion-forward customers across diverse markets."

"Our flagship store offers a modern, seamless shopping experience that reflects our Italian roots while catering to the tastes of Indian consumers,” shared Sundeep Chugh, Managing Director of OVS India. “OVS will quickly become a trusted name for those who seek quality, style, and value, all under one roof."