Panel discussion on challenges of managing the delivery of Shopper Marketing Communication to be held at In-Store Asia 2016

A panel discussion on the topic "Challenges of managing the delivery of Shopper Marketing Communication to multiple stores in regions and languages" will be held at the 10th edition of In-Store Asia to be held on August 4-6, 2016 at Pragati Maidan, New Delhi.

Rahul Saigal, Group COO of the Geometry Global Encompass Network will moderate the session, where the panelists include Alok Agarwal, Head - Marketing Excellence, GlaxoSmithKline Consumer Healthcare and Prasenjit Ray, Founder & CEO, In-store Consulting Services.

In addition to his role as COO, Rahul Saigal also leads shopper marketing at GG; this is a practice he set up for the firm in 2008. Rahul has spent the last 15 years specialising in non-advertising led marketing solutions. He's worked on brands such as Coca-Cola, Unilever, Johnson & Johnson, Mondelez and GSK.

Alok Agarwal comes with expertise in building brand differentiation & P&Ls by developing new products, creating brand campaigns using off-line & online media.

Prasenjit is perhaps the most prolific shopper researcher in the country who has personally worked in more than 300 shopper research projects, across a plethora of FMCG categories and brands in India and the APAC region.