Panerai showcases the ‘Art of Time’ at Mall of Asia
By Retail4Growth Bureau | March 13, 2025
The Swiss manufacturing watch brand has unveiled a new boutique in Bengaluru in collaboration with leading retailer Art of Time, which is its fourth flagship store in the country.
Panerai, the Swiss manufacturing watch brand, has unveiled a new boutique in Bengaluru in collaboration with leading retailer Art of Time.
Strategically located in the renowned Mall of Asia and spanning over 65sqm, this is the fourth flagship store in the country, representing a significant milestone in the expansion of the Maison’s distribution network in the region.
“We are thrilled to have opened the doors to our new boutique in Bengaluru, as a strategic move in Panerai’s expansion in the market. This opening, enriched by Art of Time’s longstanding customer-oriented expertise, will support our business model in strengthening Panerai’s global retail network. By establishing a presence in one of the country’s primary locations, we reaffirm our commitment to business growth and brand strengthening in the region”, stated Jean-Marc Pontroué, CEO of Panerai.
The new Indian address has been specially designed with expansive transparent windows, to foster visual dialogue with the world outside, while offering an open view of the interiors, igniting curiosity and drawing in passer-byes to the store.
The bold and distinct brand logo and the brand’s emblematic luminescent clock, retro illuminated to recall the Super-Luminova® fluorescence, a shared feature of all Panerai watches, greet visitors on arrival at the store.
“This fully operational timepiece, strategically placed for elevated visibility represents an unmistakable nod to the brand’s DNA, underscoring its domain in luminescence,” shares the company.
The carefully curated interior features maritime-inspired blue accents nodding to the nearby sea and the brand’s diving heritage, as well as incorporating marble-effect floors reflecting Italy’s rich architecture. The space is further segregated thoughtfully, with distinct areas for different product lines, with wood veneer, metal grids and lighting design playing a crucial role in setting the boutique’s ambiance, informs the company.
The Bar Italiano, a dedicated space paying homage to the coffee tradition, is an attractive additional feature, aimed at inviting guests to savour authentic Italian coffee in a comfortable and convivial setting. After all, the products are inspired by Italian design.
